Phone vs desktop Google Maps rankings
Why the two views differ, and what our own tests measured.
Read the guide: Phone vs desktop Google Maps rankingsGuide
A monthly local SEO ranking report for clients: checklist and template.
Clients do not want a spreadsheet. They want three answers: where do we show up, what changed, and what happens next. Here is a checklist and a template that gives them those.
Last updated · Written by the Local Pinmeter team in Phoenix, Arizona
Start here
The three questions behind every report
- Where do we show up? One number and one map for each keyword.
- What changed since last month? Up or down, and who passed us or fell behind.
- What did you do, and what is next? The part only you can write.
Checklist
Nine things to check before you send it
- Same keywords, grid, spacing, zoom and phone view as last month, so the comparison is fair.
- Run the scan on schedule, at the same time of day: Google Maps rankings move during the day.
- Put one number first: the Pinmeter Score, then → now.
- Show the map for each keyword.
- Say what changed in plain words. PinDelta™ writes this after every scheduled scan.
- Name who moved: the businesses ranked above your client (Rival Board™).
- Write what you did this month. The tool cannot do this part.
- Say what is next, and when the next scan runs.
- Your logo, name, website and phone on top.
Template
A template you can copy
[Your logo] · [Agency name] · [website] · [phone]
Google Maps ranking report: [Client], [Month]
- Summary. Pinmeter Score [last month]% → [this month]%. Pin Rank [last] → [this].
- Map for each keyword, on the same grid and settings as last month.
- What changed. Keyword by keyword, in one or two sentences.
- Who moved. The businesses that passed us or fell behind.
- What we did this month. [You write this.]
- Next month. [The plan, and the next scan date.]
The square brackets are for you to fill in. The numbers in this template are blanks on purpose: use your client’s own.
What the tool builds
What Local Pinmeter writes for you
- A share link and a PDF with your logo on top, with the maps and both scores. All features.
- A “what changed” write-up after every scheduled scan, then → now.
- For a client with several locations, one report that covers them all. Our case study does this for five salons: the same brand scored from 20% to 69% on one day, so the report shows which location to work on first. See it.
Questions
Questions
How long should a monthly report be?
Short enough to read on a phone: the summary first, then the maps. A share link opens on a phone; a PDF is there for print and email. If the client wants more, they ask.
Should the first report compare to anything?
No. The first scan is a baseline, so the report says so. “What changed” starts with the second scan. The sample report shows a first report.
Can the report carry my own brand?
Yes, on every plan including the trial: your agency’s name, logo, website and phone on top, and a small “Powered by Local Pinmeter” line at the bottom.
How do I bill for extra keywords?
Keyword Ledger™ holds what each client’s package includes and gives you a month-end list of keywords beyond it, ready for the invoice.
Trust every pin.
Send your first report under your logo.
1,000 free credits, no card.
