Case study
Element Nail Bar: five salons, one geo-grid report.
A real Phoenix nail salon brand with five locations, scanned the same way on October 16, 2026: “nail salon near me” and “pedicure near me” on a 9×9 grid 0.5 mi apart, from a phone’s view of Google Maps. These are the results as scanned, and every listing is linked so you can check it yourself.
At a glance
All five salons side by side
| Salon | Google rating | “nail salon near me” | “pedicure near me” |
|---|---|---|---|
| 16th Street 6022 N 16th St, Phoenix, AZ 85016 |
4.9 ★ · 3,395 reviews | 46% in the top 3 Pin Rank 5.0 | 42% in the top 3 Pin Rank 5.6 |
| Downtown Phoenix 530 E McDowell Rd #103, Phoenix, AZ 85004 |
4.8 ★ · 1,030 reviews | 69% in the top 3 Pin Rank 4.0 | 62% in the top 3 Pin Rank 4.4 |
| Arcadia 3180 E Indian School Rd, Phoenix, AZ 85016 |
4.9 ★ · 1,591 reviews | 32% in the top 3 Pin Rank 5.4 | 33% in the top 3 Pin Rank 5.2 |
| Avondale 10665 W Indian School Rd Ste G, Avondale, AZ 85392 |
4.8 ★ · 2,473 reviews | 59% in the top 3 Pin Rank 3.7 | 52% in the top 3 Pin Rank 4.1 |
| 99th Avenue 9796 W McDowell Rd #130, Phoenix, AZ 85037 |
4.9 ★ · 690 reviews | 20% in the top 3 Pin Rank 6.2 | 38% in the top 3 Pin Rank 5.1 |
Pinmeter Score™ = the share of the 81 grid points where the salon is in the top 3 on Google Maps. Pin Rank™ = the average rank, where “not in the top 20” counts as 21. Ratings from Google on October 16, 2026.
Strongest
Downtown Phoenix
In the top 3 at 69% of pins for “nail salon near me”.
Most room to grow
99th Avenue
20% in the top 3 for “nail salon near me”: the salon an agency would work on first.
Found almost everywhere
400 of 405 pins
All five salons are in the top 20 nearly everywhere on their grids, so the work is moving from “found” to “top 3”.
- 1–3
- 4–10
- 11–20
- Not in the top 20
- What these mean
How to read these maps
- Each dot is one Google Maps search made from that spot, as a phone sees it.
- The number is the business’s rank there: 1 is first. “20+” means it isn’t in the first 20 results.
- Pinmeter Score™ is the share of dots in the top 3 (higher is better). Pin Rank™ is the average rank (lower is better).
North Central Phoenix
Element Nail Bar 16th Street
6022 N 16th St, Phoenix, AZ 85016 · 4.9 ★ · 3,395 reviews
Top 3 at 37 of 81 pins · top 20 at 80 · best rank #1
Top 3 at 34 of 81 pins · top 20 at 78 · best rank #1
Downtown Phoenix
Element Nail Bar Downtown Phoenix
530 E McDowell Rd #103, Phoenix, AZ 85004 · 4.8 ★ · 1,030 reviews
Top 3 at 56 of 81 pins · top 20 at 77 · best rank #1
Top 3 at 50 of 81 pins · top 20 at 78 · best rank #1
Arcadia, Phoenix
Element Nail Bar Arcadia
3180 E Indian School Rd, Phoenix, AZ 85016 · 4.9 ★ · 1,591 reviews
Top 3 at 26 of 81 pins · top 20 at 81 · best rank #1
Top 3 at 27 of 81 pins · top 20 at 81 · best rank #1
Avondale
Element Nail Bar Avondale
10665 W Indian School Rd Ste G, Avondale, AZ 85392 · 4.8 ★ · 2,473 reviews
Top 3 at 48 of 81 pins · top 20 at 81 · best rank #1
Top 3 at 42 of 81 pins · top 20 at 81 · best rank #1
West Phoenix
Element Nail Bar 99th Avenue
9796 W McDowell Rd #130, Phoenix, AZ 85037 · 4.9 ★ · 690 reviews
Top 3 at 16 of 81 pins · top 20 at 81 · best rank #1
Top 3 at 31 of 81 pins · top 20 at 81 · best rank #1
How it was measured
Same settings for every salon
- Grid: 9×9 square, 0.5 mi between points, centred on each salon’s Google listing (81 points per keyword).
- Search: Google Maps on mobile at zoom 14, top 20 results.
- When: all five on October 16, 2026, with no failed points.
- Scores: Pinmeter Score is the share of points in the top 3; Pin Rank, the average rank, counts “not in the top 20” as 21. How the scores work
History that carried over
The 16th Street salon’s 14 weekly scans from the agency’s previous tracker (Jul 3 to Oct 2) were imported, so its trend didn’t start from zero. Those used that tool’s own settings (desktop, 15×15 at 1 mi), so they’re kept apart from the phone scans above.
More proof
- The same 16th Street salon is the business on our accuracy page, with how each pin is collected and how to test it against your own tool.
- Edge Local Authority’s case study (opens in a new tab) shows the same five salons with live Google reviews and social audiences.
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