How geo-grid rank tracking works, one pin at a time
The five steps at every pin, what “as a phone sees it” means, and the evidence with its limits.
Read the guide: How geo-grid rank tracking works, one pin at a timeGuide
How to pitch a local business with its own heatmap.
A prospect cares about their own map more than about any case study. Show them where they rank around their own door and ask what they would do about it.
Last updated · Written by the Local Pinmeter team in Phoenix, Arizona
The idea
Their map, not your slides
A generic pitch talks about what you could do. A heatmap of the prospect’s own business shows what is happening today, in language they can read: green where they are found, red where they are not. It starts the conversation for you.
The cost
What it costs for a whole list
A prospect scan is one keyword on a 9×9 phone grid: 81 credits. A list of 100 businesses uses 8,100 credits, about $18.54 at the Agency plan’s credit rate ($103 for 45,000 credits a month). Pricing
The steps
Three steps with Pin Prospector™
- Upload a list of businesses. Each one is scanned on its main category.
- Open the heatmap report for each. It is a share link with your logo on top.
- Send the link with two lines about what you saw. Keep it to their map and their area.
What to say
What a useful map looks like
This is a real scan from our case study: Element Nail Bar 99th Avenue, “nail salon near me”. It is in the top 20 at 81 of 81 pins, and in the top 3 at 16: 20%. A business that is found everywhere but rarely near the top is a conversation worth having.
“I looked at where you show up on Google Maps around your shop. You are on the first results page nearly everywhere, but in the top 3 at only 20% of the spots we checked. Here is the map. Would it help to talk about the gap?”
Example wording: adapt it. We make no promise about rankings, and neither should you.
Questions
Questions
How many credits does a prospect scan use?
81 credits per business: one keyword on a 9×9 phone grid. 100 prospects use 8,100 credits, about $18.54 at the Agency plan’s credit rate.
Does the prospect need to be my client first?
No. You scan a business by its Google listing, with no login from the business. Send the share link to whoever you choose.
Will the report carry my logo?
Yes, on every plan including the trial: your name, logo, website and phone on top, and a small “Powered by Local Pinmeter” line at the bottom.
Can I get leads without cold outreach?
LeadPin™ is a free-scan page you put on your own website, with your brand and booking link. Visitors scan their own business and you get the lead.
