Proximity, relevance and prominence in a geo-grid
Google’s three local ranking factors and what a grid can and can’t show about each.
Read the guide: Proximity, relevance and prominence in a geo-gridGuide
How often to run geo-grid scans: daily, weekly or monthly.
The right schedule is the slowest one that still answers your client’s question. Here is what each one costs, worked out for a typical agency.
Last updated · Written by the Local Pinmeter team in Phoenix, Arizona
The cost
What each schedule costs for twenty clients
20 clients, 10 keywords each, a 13×13 grid: 1,690 credits for one run of one client. The plan is the smallest one that covers the month; above the top plan, extra packs are added.
| Schedule | Runs a month | Credits a month | Plan that covers it | Price a month |
|---|---|---|---|---|
| Monthly | 1 | 33,800 | Agency | $103 $99 by bank |
| Every two weeks | 2 | 67,600 | Agency Pro | $207 $199 by bank |
| Weekly | about 4.3 | 146,354 | Scale | $415 $399 by bank |
| Daily | 30 | 1,014,000 | Scale + 151 extra packs | $4,341 $4,174 by bank |
Card price, with the bank price under it. Paid plans open soon. Everyone starts with the free trial. More sizes on the pricing page.
Choose
Match the schedule to the question
- Monthly answers “how are we doing?” and fits a monthly client report. It uses the fewest credits and is the right start.
- Every two weeks or weekly suits a client you are actively working on, so you see a response sooner.
- Daily costs thirty times the monthly run. Keep it for a few keywords on a few clients, for a short time, when something specific is happening.
These are our suggestions, not rules: the table is the arithmetic, and your clients’ questions decide.
Questions
Questions
Which schedules can I choose?
Daily, weekly, every two weeks or monthly, or run a scan any time by hand.
Do unused credits matter if I scan less often?
Unused monthly credits roll over for 2 months, so a quiet month is not wasted. Extra credits last 180 days from purchase.
Does scanning more often make rankings better?
No. A scan only measures. More scans show changes sooner, and they cost more. We promise no ranking.
Why the same time of day?
Google Maps rankings move during the day, so scans at different times can differ for reasons that have nothing to do with your work. A schedule keeps the time the same.
